iTOOLco Daily Improvements – Major Milestones


iTOOLco is a unique research and development company that has led the electrical tool industry with their groundbreaking designs since 2001. iTOOLco’s inventors & Co-Founders David & Michael Jordan have developed and patented countless innovative products, pushing the envelope of what can be done to improve the lives of electricians and distribution partners alike. Awarded many prestigious accolades, including numerous NECA Showstopper Awards, iTOOLco is known for its groundbreaking work in the electrical field. Based in Clinton, TN – they are dedicated to creating the highest quality American made products, backed by an industry leading 6-year warranty.

With real world experience as electrical contractors, brothers David and Michael Jordan have a deep understanding of the kind of quality, time-saving tools electricians depend on for doing the job right. Over the years iTOOLco has revolutionized the wire pulling market with the introduction of the first ever 20,000 lb. wire puller – The MVP20K. The MVP20K has revolutionized the wire pulling industry, featuring an output torque limit dial which allows users to set pulling load limits. A fully hydraulic adjustable arm setup, and the ability to bring power wherever you need it – the MVP20K is perfect for jobs too big for even the 12K. iTOOLco is also known for introducing cordless pulling to the market with its Cordless Cannon 3K & 6K models. The first on the market of each, these units are capable of reaching areas where power may not be available.

Also known for their Gear Punch, which includes lifetime replacement on draw studs, Tray Rollers, numerous Material Handling solutions, etc., iTOOLco ensures that no matter the job, there is a solution.

Over the years iTOOLco has had their sights set on being leaders of innovation in the industry and 2023 will be no different. With new product launches almost monthly – there is an absolute push to break boundaries and set precedent within the industry as a standard for how tools should improve work conditions. With each scheduled launch, iTOOLco’s core value of creating a Faster Safer Workspace has never been more clear. By focusing on their 30/30 program, they hope to influence customers to take a more serious look into material handling solutions – where there is usually a lot of money left on the table due to poor time & material management. The 30/30 program challenges this standard, instead pushing the idea of keeping all materials within 30 feet or 30 seconds of the area where you’re working. With the release of countless new material handling solutions, iTOOLco is looking to change the way contractors approach day to day operations.

Owners David & Michael Jordan have also taken this approach with their own manufacturing facility. With everyday being an opportunity to get 1% better. iTOOLco has daily meetings with the entire warehouse to ensure everyone is on the same page & that the team is always trying to push the quality of our own standards. Dedication to being 1% better has led to countless improvements internally, which trickles down to the interactions with our customer base.

Wanting to make sure all aspects of customer care are taken to the highest level, iTOOLco approaches servicing their tools with a different mindset – easy communication & a fast turnaround time. Coming in from the start with an industry leading 6-year warranty, and a service team that not only is responsive – but truly understands that there is a person at the other end of the call was imperative. With a regular turnaround time of within a week, our in-house service team is determined to get your product back to you as soon as possible. “We understand things happen, and we will do our best to fix the issue and get your tool back to you as fast as possible” said Maria Jordan – head of customer care. “Service to our customers has always been held to a higher standard and that won’t stop anytime soon.”

At this year’s NECA convention iTOOLco will showcase its new Cannon 1K wire puller. A handheld unit capable of tackling your smaller day to day wire pulls. The unit includes two arm types, one that attaches directly to the sides of conduit or panels and another that allows the unit to brace against whatever they are pulling out of. iTOOLco will also bring back the Material Management System Cart that was showcased last year at the NECA show. With one expandable base featuring customizable uprights, the cart takes the end user’s needs fully into consideration. “We have transformed every cart we offer into one customizable unit” says David Jordan, (Co-Owner). Though meeting the needs of the customers is not new to contractors “Now our customers can choose their needs, and we can meet them more easily than ever” said Mike Jordan (Co-Owner).

The NECA show will also be a chance to check out the highly anticipated B2 Rapid Fire Bender showcased at NECA 2023 and awarded the 2023 NECA showstopper. iTOOLco has taken a unique approach to bending, and revolutionized the way it is done. Using one shoe to bend EMT, IMC & Rigid. The B2 Rapid Fire Bender is 10x faster than conventional units while also letting the user change it between a corded OR cordless unit. It is the first of its kind in the world of bending and the only cordless bender on the market. Although the unit has not been given a full nationwide launch yet, iTOOLco did provide its premier partners the opportunity to place a pre-order for the unit & the reception has been incredible. “One of the contractors that has already received the unit is shooting their own videos on implementation of the unit across their company. They love it and are excited to standardize the B2 as their go to bending solution.” said Scott Jordan, Director of Product Development, in a meeting to the entire iTOOLco crew recently. “We appreciate everyone’s hard work and dedication to the company and what we are trying to accomplish.” If you would like to check out the B2 and see for yourself the changes it is making to the industry, stop by booth 1026 and look for the crowd!